Project Overview

Rollhouse Plus is one of the most iconic and beloved bowling destinations, known for its innovative approach to casual entertainment. As part of their expansion, Rollhouse Plus approached Craft312 Studio to design an interior that would elevate their brand while offering a unique, modern, and engaging experience for guests. The goal was to combine the fun and excitement of bowling with a fresh, stylish atmosphere that appeals to a wide range of visitors, from families to groups of friends, and even corporate clients.

Craft312 Studio was tasked with creating a space that blends entertainment with comfort, using cutting-edge design to create an environment where guests can relax, socialize, and enjoy their bowling experience to the fullest. The result is a vibrant, contemporary space that reflects Rollhouse Plus’s standing as a leader in the bowling industry.

 

Design Concept

The design concept for Rollhouse Plus – Casual Bowling was rooted in the idea of merging entertainment with a premium, modern aesthetic. Craft312 Studio aimed to elevate the traditional bowling alley experience by infusing it with elements of sleek sophistication while maintaining the playful and casual atmosphere that Rollhouse Plus is known for.

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Modern and Vibrant

The design draws on bold colors and dramatic lighting to create an exciting, visually stimulating environment. Hidden lights and dark colors accents enhance the mood of the space, bringing an element of fun and excitement to the experience.

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Sleek and Contemporary

The use of sleek lines, polished surfaces, and modern materials, such as concrete and metal finishes, ensures that the space feels contemporary and high-end, aligning with Rollhouse Plus’s brand image as a modern, upscale venue for bowling and entertainment.

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Interactive Spaces

The design includes interactive zones where guests can engage with the space in a variety of ways, such as digital screens, gaming areas, and photo-friendly corners. These spaces encourage socialization and participation, enhancing the overall guest experience.

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Comfort and Functionality

Paid special attention to the layout and flow of the space, ensuring that each area was designed for both functionality and comfort. The seating areas are plush and inviting, while the lanes are spaced for ease of movement, ensuring a comfortable and seamless experience for guests of all ages.

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Impact

The design of Rollhouse Plus – Casual Bowling has had a profound impact on both the business and its visitors, reinforcing its position as a leader in bowling and entertainment sector.

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Elevated Guest Experience

The interior design has enhanced the overall customer experience by making it more immersive and enjoyable. The interactive features, combined with dark colors and modern amenities, have made Rollhouse Plus a go-to spot for entertainment.

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Brand Recognition and Reputation

The fresh, contemporary design has reinforced Rollhouse Plus’s image as a trendy, high-quality entertainment venue. The new look has attracted a wider demographic, from families to young professionals, and increased brand recognition in the competitive entertainment industry.

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Increased Foot Traffic

The visually stunning and innovative design has drawn new customers while encouraging repeat visits. The unique, playful atmosphere, combined with premium offerings, has made Rollhouse Plus a popular destination for both casual and special events, such as corporate outings and parties.

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Community Engagement

The design has helped Rollhouse Plus strengthen its connection with the community. The fun, social environment created by the layout encourages guests to stay longer and interact more, fostering a sense of community and enhancing the venue's role as a social hub.

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Operational Efficiency

The thoughtful layout of the space has also improved the operational efficiency of the venue. The strategic placement of seating areas, bowling lanes, and entertainment zones ensures smooth customer flow and easy navigation, enhancing both guest satisfaction and staff performance.

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Key Features

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Stylish Bowling Lanes

The Brunswick lanes themselves are a focal point of the design, with premium finishes, colorful LED lighting, and playful graphic designs that elevates the traditional bowling experience. Each lane feels like a unique environment, with interactive features and high-tech scoring systems that add to the excitement.

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Vibrant Social Spaces

The design includes lounge areas and VIP zones, perfect for socializing before or after a game. These spaces feature comfortable seating, private booths, and tables, creating a casual but stylish setting for guests to unwind, eat, and enjoy drinks while socializing.

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Game and Entertainment Zones

Beyond bowling, Rollhouse Plus offers additional entertainment options. Integrated billiard, arcade-style games, digital screens, and interactive media to encourage engagement and create a fun, dynamic atmosphere for visitors of all ages.

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Custom Lighting Design

The lighting plays a key role in enhancing the overall atmosphere of the space. Custom-designed LED light fixtures create an energetic, colorful environment, while softer, ambient lighting in the lounge areas creates a more relaxed, inviting vibe for socializing.

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Sustainability and Innovation

The use of eco-friendly materials and energy-efficient lighting aligns with Rollhouse Plus’s commitment to sustainability. Incorporated sustainable design practices to reduce the environmental footprint of the space while maintaining a high level of aesthetic appeal.